Midknightoil Music is a record label founded in 2024 and based in Monterey, California. We specialize exclusively in music production, artist management, and strategic promotion. As both a creative incubator and a publicity agency, our mission is to amplify creators, elevate emerging talent, and shape compelling musical narratives that resonate across genres and audiences..

At Midknightoil Music, promotion isn’t just about visibility—it’s about resonance. We craft campaigns that reflect the soul of the music and the story behind the artist. From cinematic teasers to grassroots social rollouts, our team blends strategy with emotion to ensure every release finds its audience and every artist feels heard.

We don’t chase trends—we build movements. Whether it’s a debut single or a full-length concept album, we work closely with our artists to shape narratives that connect, inspire, and linger. Our publicity efforts span digital platforms, press outreach, playlist pitching, and immersive visual storytelling—all designed to amplify the music’s impact.

There’s something electric about watching a song take flight. One moment it’s a rough demo in a quiet room, the next it’s echoing through headphones across the world. That’s the magic we live for. That’s Midknightoil Music.